The enterprise release brief

Amplitude: Enterprise AI use cases and business value.

Last updated

Amplitude's latest updates support governed AI access, automated onboarding drafts and session-level conversion analysis.

4 releases · Reviewed weekly

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AI updateGuides and Surveys

Automate onboarding and survey drafts

What's new:

Create and update guide and survey drafts through Amplitude's Developer API and MCP.

Use case and business value

Product teams can draft onboarding guidance and adapt surveys across projects.

Less repetitive editing, with human review before publication.

Problem addressed:

Manual changes across many guides slow responses to onboarding friction.

Posted View source

Availability and limits

Publishing, targeting and flag changes remain in the UI for human review. The release note lists CLI support as forthcoming.

Announced

Product analytics

See visits and activity in one view

What's new:

New charts open in Metric Explorer, combining event metrics, session metrics and formulas.

Use case and business value

Growth teams can compare revenue per session with customer activity in one view.

Distinguish more visits from deeper engagement without switching charts.

Problem addressed:

Separate charts make related event and session questions harder to compare.

Posted View source

Availability and limits

Existing charts are unchanged. Teams still need agreed event definitions and consistent session measurement.

Announced

AI updateAI and governance

Control Claude access centrally

What's new:

Claude can connect through your company identity provider, with each employee's existing Amplitude permissions.

Use case and business value

IT and analytics teams can pilot AI analysis with centrally controlled access.

Less connection setup, with access tied to employee identities.

Problem addressed:

Separate AI authorizations are harder to govern and revoke centrally.

Posted View source

Availability and limits

This identity-provider flow is for Claude. Other MCP clients continue to use OAuth or service accounts.

Announced

Conversion analytics

Measure conversion within each visit

What's new:

Funnel Analysis now counts sessions and can limit completion to the same session.

Use case and business value

Commerce teams can measure checkout sessions that reach purchase in the same visit.

Align funnel reporting with session-based conversion targets.

Problem addressed:

Cross-visit conversion can obscure checkout friction within a single visit.

Posted View source

Availability and limits

A session-based result is not a unique-customer conversion rate. Document the session and completion-window settings.

Announced

Use cases, expected value and POC checks are QualifiedPOC's editorial assessment, not measured savings or a vendor endorsement. A POC request starts discovery with QualifiedPOC, subject to enterprise fit and vendor availability.

Questions enterprise teams ask

Which Amplitude updates does this page cover?

Major releases relevant to enterprise teams, with AI updates highlighted. Each card links to Amplitude's source and separates the announced capability from our suggested business use and POC check.

How often is the Amplitude release page updated?

We review official sources every Saturday at 09:00 Dubai time. Qualifying verified releases are added to this same page. If there is no material release, existing posting dates stay unchanged.

What happens when I request a proof of concept with Amplitude?

You continue to QualifiedPOC discovery with Amplitude and your selected release prefilled. We clarify your business problem, requirements and success criteria. A request does not confirm vendor participation or feature access.

Are the business outcomes independently benchmarked?

No. Use cases and expected value are QualifiedPOC's editorial assessment, not a hands-on benchmark or guaranteed saving. Each card proposes a measurable check for your enterprise POC.

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